The times are a changing for one of the biggest designer labels Louis Vuitton.
As far as I can remember LV packaging was a recognisable chocolate colour but as of last weekend they have completely changed all aspects of their packaging.
In a interview with WWD Ceo and chairman of LV Micheal Burke “We don’t want the packaging to be fashionable. It’s supposed to have quite a long life cycle,In most cases, brand colors play off of black and white. We wanted to be different.” And different it is!